Jo&Joe

Jo&JOe

Jo&Joe

A new way of life

A new way
of life

A new way
of life

A new way
of life

visuel1-jo&joe-patrick-morvan-3_02

Context

Context

Creation of the launch campaign for the future Jo & Joe Paris youth hostel, which will open in September 2018. The aim is to encourage the travelgoers (tourists) to stay in the French capital and the townsters (Parisians) to have a good time at home. Jo & Joe Paris to share a friendly moment with friends, and allow this community to meet and exchange.

Concept

Concept

Jo & Joe Paris is no longer just a youth hostel, but a community that allows tourists and locals to share their talents together to gain benefits on the establishment. This multicultural ecosystem will live by itself by creating events by people for people. Offer your talent, share your experience and enjoy your tips.

Jo & Joe Paris is no longer just a youth hostel, but a community that allows tourists and locals to share their talents together to gain benefits on the establishment. This multicultural ecosystem will live by itself by creating events by people for people. Offer your talent, share your experience and enjoy your tips.

Jo & Joe Paris is no longer just a youth hostel, but a community that allows tourists and locals to share their talents together to gain benefits on the establishment. This multicultural ecosystem will live by itself by creating events by people for people. Offer your talent, share your experience and enjoy your tips.

Jo & Joe Paris is no longer just a youth hostel, but a community that allows tourists and locals to share their talents together to gain benefits on the establishment. This multicultural ecosystem will live by itself by creating events by people for people. Offer your talent, share your experience and enjoy your tips.

Jo & Joe Paris is no longer just a youth hostel, but a community that allows tourists and locals to share their talents together to gain benefits on the establishment. This multicultural ecosystem will live by itself by creating events by people for people. Offer your talent, share your experience and enjoy your tips.

visuel1-jo&joe-patrick-morvan-concept-2_01
patrick-morvan-portfolio-jo&joe-money-V2_01

Crypt Jo

The goal of this virtual currency, managed by the institution, is to multiply the initiatives of creation of exchanges. This is how it will circulate inside Jo & Joe Paris by giving tips to people who make us live an enriching experience through the workshops offered but also through spontaneous initiatives.

The ways to grab Jo's are simple:
- Creation of an account on the application or the website = 4 Jo's
- The creation of a workshop = 5 Jo's
- Participation in a workshop = 1 Jo Participants can then tip the creator of the workshop as much as they want.

1-Mobile-jo&joe-patrick-morvan

Redesign of the application, to make it more attractive, intuitive and in line with the creation of our CryptJo currency. It is the key tool of our concept.

Redesign of the application, to make it more attractive, intuitive and in line with the creation of our CryptJo currency. It is the key tool of our concept.

Redesign of the application, to make it more attractive, intuitive and in line with the creation of our CryptJo currency. It is the key tool of our concept.

Redesign of the application, to make it more attractive, intuitive and in line with the creation of our CryptJo currency. It is the key tool of our concept.

visu2-jo&joe-patrick-morvan

Campaign print

A poster campaign will be set up near metro stations serving the Parisian train stations to announce the opening of Jo & Joe Paris. This campaign takes again the same ones that made furious on the social networks during this year 2017. Combining humor and news, it matches the identity of Jo & Joe and touches our target.

patrick-morvan-portoflio-webdesign-campagne-pub-jo-joe
print-2-jo&joe-patrick-morvan-1

Opening night

A wild poster around the Parisian schools will be set up announcing the opening night of Jo & Joe Paris on September 15, 2018.

mockup_01
patrick-morvan-portfolio-jo&joe-soiree-1

Let's work together, get in touch!

Let's work together,

get in touch!

Linkedin        Instagram        Dribbble

Linkedin        Instagram        Pinterest